芭比电影有助于刺激零售销售 2023-08-14 10:39:28 导读 这部电影自 7 月 21 日起在影院上映，票房收入已突破 10 亿美元大关，已撒下一张大网，将一切变成粉红色。根据 Circana(前身为 NPD... 这部电影自 7 月 21 日起在影院上映，票房收入已突破 10 亿美元大关，已撒下一张大网，将一切变成粉红色。根据 Circana(前身为 NPD 集团)的早期零售信息，即使在电影上映前的几周和几个月，它也激发了许多新产品、营销和销售机会。
以下是 Circana 的一些统计数据。玩具店接管(来源：Circana，零售跟踪服务，美国，截至 2023 年 7 月 22 日的一周)
芭比娃娃是玩具行业本周增长最快的产品。
电影上映当周，芭比娃娃占据了娃娃商品的前三名。
电影上映当周，芭比娃娃产品占据了前 10 名娃娃商品中的六席。Pink Lifestyle(来源：Circana，美国消费者跟踪服务，截至 202 年 6 月的 3 个月)
在炊具市场，2023 年第二季度粉色产品的美元销售额与去年同期相比增长了 27%，与 2019 年第二季度相比增长了 652%。*
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